David Pogue recently posted an article regarding some online reviews from 2006 that were authored by but not attributed to Carbonite employees.

As we were just emerging as a company at that time, we did not have specific policies in place regarding employee engagement in reviews. In 2007, we put these policies into place to reflect our commitment to disclosure and transparency online. Since that time, I believe Carbonite employees have been scrupulous about following our policies. Carbonite employees are quite active on the blogs and know that they are to identify their Carbonite affiliation. We’re making sure that any old blog posts from 2006 are removed and apologize if anyone was misled by them.

— Dave
CEO, Carbonite

Think backing up to DVDs is a good idea? Not in the opinion of David Pogue, the technology columnist for the New York Times. I hadn't thought about this, but holy smokes! Here's an excerpt from his Dec. 10th post:

“

Jeez Louise. A conference organizer asked if I could put together a DVD loop of my funniest Web videos, to play in the registration area while attendees stand in line. No problem, I thought: I've got all of the original iMovie projects backed up on DVD, in clear cases, neatly arrayed in a drawer next to my desk. (My hard drive wasn't big enough to hold those 50 videos a year.) Guess what? On the Mac I use for video editing, most of the DVD's were unreadable. They're less than four years old! … I know, of course, that home-burned DVD's, which rely on organic dye that deteriorates with time, are nowhere near as long-lived as commercially pressed discs. But man. Four years? Scared the bejeezus out of me. I've been told by experts that the gold DVD blanks can indeed last 100 years. Guess I'll be trying that next!

So even if you can find the DVDs (would surely be a problem in my messy office) and they don't get scratched or destroyed, they may just be completely unreadable. Another reason to back up online.

— Dave
CEO, Carbonite